Gloom Spreads in Steel as Car Woes and Trade Tensions Bite
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Published on 15th May, 2019
(Bloomberg) -- The world’s biggest steelmakers are bracing for tough year as trade disputes and weakening automotive demand cast a chill over the sector.
ArcelorMittal, which posted its lowest quarterly profit since 2016, warned Thursday that the European steel market will be far weaker than expected this year as demand contracts and producers struggle against cheap imports. The world’s biggest steelmaker also lowered its forecast for demand outside of China.
The gloom spreading through the steel industry marks a sharp reversal after two years of bumper profits, driven by strong demand across all major markets and slowing exports from China. Now, creaking economies in Europe and increased trade tensions are undermining the recovery.
ArcelorMittal expects demand in Europe to contract by 1% this year, compared with an earlier forecast of 1% growth. That’s even more pessimistic than regional lobby group Eurofer, which said earlier this week it expects demand to fall by 0.4%. Still, there is good news on China, where ArcelorMittal has reversed its forecast and now projects demand will rise this year.
“Market conditions in the first quarter of 2019 have been challenging,” ArcelorMittal said Thursday. “Demand has generally been lackluster, reflecting softness in manufacturing activity and continued weakness in automotive.”
Europe’s steelmakers are facing two big headaches. Domestic demand is stagnating, especially from the region’s automakers, while cheaper imports of steel continue to pour in to the continent despite more stringent trade defenses. That’s also making it hard for them to pass on higher prices for iron ore, a key steelmaking ingredient, that are being stoked by mine closures in Brazil.
Products for cars are among the most profitable for steelmakers, especially for Germany’s premium brands that demand high-quality metal. The industry accounts for about 20% of total steel demand.
Yet the region’s car sales are being hit hard. Car sales declined for seven straight months through March, with automakers including BMW AG posting weak sales. Even manufacturers like Renault SA, which have fared better in Europe, see little prospect for growth.
It’s not just carmakers -- Europe’s whole manufacturing sector is struggling. Germany, the region’s industrial engine, narrowly avoided a recession at the end of 2018, while Italy is also floundering.
As domestic demand falls, imports are compounding the challenges for European steelmakers. While the U.S. has been very aggressive in shutting out foreign steel -- using a Cold War-era law -- Europe has been slower to respond. It’s now put in place safeguard measures, designed to cap flows, but the industry says more needs to be done.
Last year, European demand rose 3.3%, imports increased 13% and domestic output expanded just 1.7%. Much of that increase is blamed on shipments that would have been destined for the U.S. being diverted to Europe instead, while Turkey’s worsening economy has led to a big jump in metal from Europe’s southeastern neighbor.
The impact on steelmakers is clear. A gauge of European producers fell to the lowest since mid-2016 Wednesday, while producers like Kloeckner & Co. have disappointed. The German steelmaker issued a profit warning last month, saying weak orders and lower metal prices were hurting earnings. ArcelorMittal fell as much as 6.5 percent, the most in two years, after its earnings missed estimates earlier today.
ArcelorMittal earlier this week said it was reducing output in Poland and Spain. The cuts will lower production of flat steel, used in cars and machinery, by 3 million tons a year, about 3.2% of Europe’s total flat-steel output.
“The steel industry in Europe can have a strong future but there must be a level playing field to ensure that an unfair advantage is not given to competitors outside the region,” ArcelorMittal said Thursday.
(Updates with ArcelorMittal shares in 12th paragraph.)
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