"World of Steel" is an online service of Ellias International - an ISO 9002-2008 company which is a company that traces its roots to 1958. From a one man organization, it has developed into a global marketing/sourcing and logistic company offering flat, long steel for the steel industry. It has also expanded into the development and export of castings with a well-developed supply chain for sourcing, inspection and sales to satisfy customers across the globe. As an online service, "World of Steel" goes beyond simple match-making. It is a forum to share knowledge, best practices and bring stakeholders on a common platform.